从李佳琦的不粘锅到罗永浩的情人节玫瑰，直播带货翻车并不少见，影响的不只是粉丝缘，还有背后合作商的利益。

传统直播展示的精美卖家秀受到质疑，360°全方位视角的VR直播是时候走上舞台。

E-commerce live-streaming blew up in the last couple of years, flooding the market with tens of thousands of wanna-be influencers. But in this oversaturated market, its hard to standout. Sometimes trying too hard to stand-out can even backfire, like in the case of Austin Lee’s “non-stick pan live streaming, and John Romero’s Valentine’s day Livestreaming, which dropped their follower counts, and damaged potential future brand deals.

Many live-streamers are looking for ways to stand out, like elaborate green screen backgrounds, or flashy effects on the screen, but even with all that, its still limited. Thats why there’s a growing interest in the R&D of VR livestreaming solutions, allowing creators and influencers to stream their entire room, and have a lot more customizability to stand out, and immerse their fans with their world.

VR直播几年前就已有试水，但由于网速与设备处理能力受限，体验感达不到预期，难以受大众推崇。

5G的出现与随即而来的商用优化了网络体验，各种VR相机拍摄的清晰度也从4K向8K、16K提升，5G+VR直播行业正在兴起。从新闻播报到线下活动，VR直播行业应用越来越广泛。

VR live streaming was in development for several years now, but due to bandwidth limitations, and high latency, it wasn」t possible. Until 5G came along and changed everything. Promising high bandwidth, and low latency. Thanks to 5G, internet celebrities can now stream up to 16K VR content, and it is applicable to a variety of content categories from news broadcasts, to live events, and even VR only events.

FXG & MI7 自主研发8K相机，VR直播拭目以待！

就现在最火的直播带货来说，VR直播的360°全视野、沉浸式体验，让虚假无处可藏。

将产品、商铺甚至生产车间直接展示在观看者眼前，商品一清二楚，还能对局部细节放大观察，产品特点展示清晰且直观；再配置购物链接，直接下单买回家。

360 live broadcasts brings a whole new level of immersion to influencers and marketers, allowing them to take their viewers on full tours of their shops, and have everything on display! They even allow viewers to directly interact with items in their FOV, and directlhy buy items from the broadcast

未来的VR直播还将拥有各种感官体验，使用者借助头显及其他设备，可以在家直接感受产品的大小、质感、重量、温度，甚至是嗅觉、味觉体验。

A new wave of haptic feedback peripherals is also on the work, which will allow customers to feel the textrue, weight, sieze and other physical aspects of products.

过去，冲动消费是贬义词，消费者被精致的图片欺骗了视觉，很可能购买一堆低质量的商品。现在，VR展现的虚拟却又真实的产品，发自内心打动消费者，这样的冲动消费既为消费者提供优质的商品，又保证了优质商品提供者的利益。

We’ve all seen the 『on taobao VS reality』 memes, and probably even experienced it yourself once or twice. Clever marketers can use fancy photography and Photoshop to upsell low quality products, but with real time interaction, and haptic feedback, they might find it harder to scam online buyers

除了新零售的购物场景，再说到医疗方面，疫情限制了社交距离，新人失去了以往跟随带教老师学习临床经验的机会，而书面或者传统视频的教学形式远比不上实际操作来得直观深刻，VR可能是解决当下教育、科研的最有效途径之一。

Not to mention, the world has been scarred by the covid-19 pandemic. And it is unlikely that we will go back to 『normal』 shopping anytime soon. So there has never been a greater time for virtual shopping and VR live streams to come along.

在日本，东京医科大学创办了拥有VR科技的智能网络手术室。配备8K摄影机的手术室以VR直播方式，将手术室的场景通过实时直播传达到使用者，培训新的外科医生和提高现有医生的知识和技能由此得简单快捷。

Tokyo Medical University is already ahead of the world in this, as they have already built a VR & 5G powered operations room. Featuring an 8K camera capable of broadcasting high-definition live VR video to allow for immersive remote training for medical students.

在杭州，西顾携手中国移动，打造“5G远程绿色急救通道”，提供5G VR直播医疗解决方案，为急救患者充分利用黄金4分钟，蓄力生命值。

VR提供了以前从未在外科手术中应用过的视野，为观看者提供了全方位的图像，同时又不妨碍外科医生操作的视野。

In Hangzhou, China. FXG worked with China mobile to launch the world」s first 5G powered ambulance. With a high-definition camera broadcasting whats happening in the emergency car, and a whole suite of sensors of body functions. This is fed directly to the hospital, where doctors can tap in, monitor, and even remotely interact with the patient using a remote powered ARM with an ultrasonic scanner.

VR直播不仅是实拍，也有虚拟人物的参与。现代化科技发展使得宅文化深受当代年轻人喜爱，也推动了宅经济的发展。

打造日本虚拟动漫形象绊爱（Kizuna AI）的企业Activ8为加速XR内容业务发展，正在开发直播项目，旨在建立一个表演空间，让虚拟人才能够比以往任何时候都更能展示他们的吸引力，并提供一个可以加深与粉丝交流的空间。

Active8, developers behind Kizuna AI are accelerating their XR projects, and working on a live XR broadcasting solution for artists to perform in the cloud, and interact more directly with their fans.

VR直播能够实时展现活动现场，错过了直播，VR点播同样可以重现活动现场的氛围。

西顾拥有大量现场直击系列VR体验内容，从VR行业展会到各种最前沿科技展厅活动，从新品发布会到听觉炸裂的音乐会现场，科技的、娱乐的，新颖的、怀旧的……为你带来现场的欢呼与呐喊，弥补未能到达现场的遗憾。

FXG has been on the forefront of VR filming & broadcasting technology. Developing both hardware, and software to enable high-definition VR video streaming. 

与此同时，旅居艺术家白伟、位于世界各地的西顾人，正携带VR相机，不定期为我们带来激动刺激的活动。

And master artist Baiwei is working with FXG’s videographers to capture the world in 3D high definition 360 video

VR直播的广泛应用离不开5G等科技进步，除了VR头显，使用者还可以通过手机、电脑，旋转、触控来进行360°视角自由切换，5G低延时为直播带来与现场同步的活动体验。

全民直播的年代，传统直播趋于饱和，很难玩出新的花样，应用商也在寻求新的突破口。

VR直播将会脱颖而出，为直播行业乃至其他各行各业带来利益。

The market is saturated with streamers and influences, and they’re all using the same medium to convey their messages. Maybe some more creatively than others. But no one can deny that it is time for a new, more immersive medium, and the first influences that jump on this train will shape what comes next.

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